Sonnet home & auto insurance campaign
For a class project my brief was Sonnet Home & Auto insurance. I decided to reposition Sonnet and with a comic but relatable twist that targets millennials. In the campaign I decided to got with three forms of advertisements including one OOH ad. Because millennials spend most of their time on the phones, using social media to reach them was the smartest move. Within out three ads, we opted for one traditional form of advertisement which was a 60 second TV commercial written, produced and directed myself.