if you didn’t know, Micro-Influencers are the new wave
Within the past couple years, instagram influencers have taken over. Their super large followings have allowed them to land collaborations with national brands we love and even be featured in national commercials. Unfortunately, a majority of them are white or nonblack. Representation still does matter especially on a platform such as Instagram.
Many of my favorite black influencers do have large followings such as Jackie Aina, Jayla Koriyan, Kellie Sweet and Color Me Courtney. They work with brands I desire to collaborate with but, I also enjoy following micro-inflencers who are also working those same brands. Companies are beginning to realize that micro-influencers have healthier relationships and higher engagement levels with their followers and cheaper to work with.
In honor of Black History Month— sorry Year, I am going to put y’all on to black micro-influencers that you should know. Companies are beginning to recognize these young black bosses and it’s time you should too. Click on their photos to see their instagram!
Do you follow any of them already? How are you using your platform to empower your people?
comment below and share your thoughts